‘Content isn’t king. It’s the Kingdom’
Content communicates your message, educates your reader, and persuade them to purchase your products and services over your competition. Providing high-quality content is one of the most important things you can do to attract clients and create interest in your business.
What is CONTENT:
“Something that is to be addressed through some medium as speech, writing or any visual form”
‘What decides consumers to buy or not to but is the content’
1. Content is very helpful for bringing value or information.
2. Content is communicative, which means it is always delivering a message or encouraging users . It’s a only source to get connected to the readers communicatively.
3. Content is actionable, It promotes decision-making to the readers.
What is CONTENT WRITING:
“Any type of writing specific content for digital platforms to enlighten, and to engage audiences is called content writing”
• How to write effective content:
There are some ways to write super-effective content to hook the audience towards your post.
1- Write a head-turning headline.
2- Do your complete research.
3- Focus on only one purpose.
4- Write it in a unique voice.
5- Proofread and edit your work before publishing.
• Types of content writing:
There are many different types of content writing :
1. Web content writing
2. Journal writing
3. Blog writing
4. SEO writing
5. News article writing
7. Public speaking
8. Content affiliate writing or copywriting
‘After this short introduction of content and content writing. Here we are going to discuss the main type of content writing that’s is Blog writing. ‘
“Blogging refers to writing, photography, and other media that self-published online. Blogging is started as an opportunity for individuals to write diary-style entries but it has been incorporated in the website for many businesses.”
Blogging is more important than ever for your business. It has developed gradually from the days when people use blogs only to express their strong opinions. But, Now each brand is using blogs to grow their businesses and expand their reach.
Here, A question rises why blog as there are many ways to gain the reach:
The answer is so simple,
Blogs are an important part of any content marketing strategy, blogs are the only part of your website that is viewed the most, as blogs help readers to engage with new posts, updates so it is the main part that you should focus on for a great marketing site and for building brand’s audiences. In addition, you should make a content calendar to maximize the success of your blogs.
Types Of Blogs:
Blogs are mainly categorized into:
1. List- base posts
2. Slide share posts
3. News post
4. How-to posts
What does a Blog Consist Of:
Blog do consists of:
1. Feature Image: Image which is related to your blog type and content.
2. Title: Give a precise, intriguing, less than 20 words title to your text.
3. Introduction: Give a short intro of your content that overviews what the blog is actually about, reveals your target audience, and addresses an issue or problem.
4. Body: A body consists of short paragraphs, having subheadings that are written in active voice and contain a lot of visuals.
5. Conclusion: It’s an ending of a blog, it contain a transitional element and should entice the user towards an action.
Which type of Content Goes on a Blog?
“Conversation is king. Content is just something to talk about”.
Your Brand Voice:
Blog helps the company brand’s voice to be heard by customers. It means blogs are the direct source of contact with customers. Everyone needs proof to rely upon the company before buying their product. In this case, blog content is the only thing that helps them to trust the brand.
If your business is selling a product or service, you’ll find opportunities to write blog posts around best practices or how-to’s that directly relate to that product or service. But, don’t be afraid to have a little fun and stretch your content outside of your normal business-specific realm. You know your audience better than anyone, so find and blog about other topics that they may be interested in.
Images and Videos
You always work hard to create beautiful and presentable brand images and videos, and a blog is a perfect place to show that content. Images and videos keep your blog engaging and interesting. Many times on the back end of your website you can easily drop in a YouTube link or even directly upload image or video files. Then add a description, at least 300 words long for SEO purposes, and you’ve got a great blog post.
Role Of Content in Blogging:
Content plays a vital role in blogging. If the content is strong it means your Blog is strong and this strength leads you to a perfect reach of your brand and product selling. A blog with useful content shows your audience and customer that you are trusted source writing posts about topics they will find interesting and helpful show them that you are more than just a business selling, service, or product it shows that you care about providing useful information in your Industry.
“First, we eat. Then, we do everything else.”
Blogs are of different types which include: The X’s and Why’s a blog, Food blogs, Travel blog, Fashion blog, blogs containing recent updates, and many more.
Oh! let’s discuss one of the yummiest and the most trending type of blogs over here i.e Of course none other than, everyone’s favorite FOOD BLOG.
‘Food blogging represents a complex interweaving of “Foodie” or build interest in cooking with those of blog writing and photography. The majority of blogs use pictures taken by the author himself/herself and some of them focus specifically on food photography
There are different types of Food blogging.
• Food/Restaurant Review
• Food and Travel
• Food Photography
In the End, Creating a blog doesn’t have to be difficult, and it is well worth it for your marketing team to start one. Everyone in your organization can contribute and weigh in on topics they have the most knowledge on. Be one of those marketers and show the value in your blog efforts!