Boosting Your Website’s Authority: Increasing DA/DR

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When it comes to Digital Marketing, measures such as Domain Rating (DR) and Domain Authority (DA) are vital in determining the credibility and visibility of a website. Knowing how to increase these metrics can go a long way in boosting search engine rankings and online positioning generally for a website.

Understanding Domain Authority (DA)

What is Domain Authority?

Domain Authority is a measurement that Moz developed that determines the extent to which websites appear in search results. The scores vary between 1 to 100. These are greater and signify higher rankings capabilities.

Factors affecting DA

Several factors impact DA for websites, among which include;

  • Quality and quantity of inbound links
  • Content relevance and quality
  • Website Traffic
  • Social signals

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